Why is Search Engine Optimization (SEO) so important for your company?

Currently, all people do daily searches on the internet, whether for leisure or work, there is always a need to use search engines.

When we talk about search engines such as Google, Bing, and Yahoo, we refer to the systems that are responsible for displaying some type of result according to the search words or information that the user uses to carry out the specific search and Google is the most popular search engine in the market and it has been improving over time, adapting to the needs of millions of users on the network, and providing information as if it were a virtual library, although it is not the only thing it offers, it also shows offers, makes suggestions and helps you improve your search experience.

But, how does this search engine make it possible to personalize the experience of millions of users around the world? Google always organizes, locates, and indexes the information that it wants to present to us according to the search carried out by the user, being the tasks of organization and indexing the key contents for the efficiency of the search engine, all this is due to the daily increase in new websites, which must be classified correctly in such a way that they are accessible to the millions of users who connect through their mobile devices, computers or tablets. All this information is collected with the help of great tools that help to filter and classify all the data generated by searches, such as spiders, bots, or crawlers, and finally to be able to index that information from thousands of pages created available to users.

Although we already know about the efficiency of the search engines that Google, Bing, or Yahoo! have, this does not guarantee that your website is the first option to show in search results. Therefore, to ensure that the Google search engine takes us into account as the best option over other companies, we give you the following recommendations:

  • Before starting with advertising content, the first thing you should analyze is your keywords, which refer to the search criteria Google, Yahoo! o Bing so that they find a specific piece of information according to the search that each user makes, allowing your company to be visible in the search engines. For this, we recommend these didactic tools, although there are many on the market, these are the most popular for planning your keywords: SEMrush and Ubersuggest, or if you use Google Ads, you have another tool called Keyword Planner. They will help you individually to plan the keywords according to the content of your website.

  • Once you have the list of your keywords, start by including them in the structure of your website, adding quality content including those words in all texts, especially in the titles or meta tags, either on the home page, landing pages, in your blog or online store, without forgetting to include them in an appropriate way to the Site Title, Focus keyphrase and Tagline of each landing page on your website. These must also be included in the contents of the social networks you manage. All of the above will make your website more friendly with the algorithms or search parameters of Google, Bing, and Yahoo.

  • It is very important to plan the titles and descriptions on your website very well, that they are well described and written, avoiding repetition, since these descriptions will depend on the snippet that Google shows as a search option for users, thus improving the percentage of the number of impressions and clicks (i.e. CTR – Click-through rate is the percentage of people who click on your ad after seeing your ad), must also contain the main keyword that helps traffic to your website, and thus induce the user to visit the website.

  • Something very important at the moment when creating your content is that you add exact match keywords, being the most used as this makes your ad appear in the searches of customers who have used that exact keyword or some of its variations, being more efficient since it allows us to have more control over which target your ads will see, and in this way, it will give better returns for clicks and impressions.

  • You should also check the visual contents on the web platform that are properly labeled, and find the way that they are lighter, in the case of videos it is recommended that they be in mp4 format and that they are not hosted within your file manager, is better host those files in an external account such as Vimeo or YouTube that are the most popular, from which an Iframe can be made on your website; and regarding photographic content, it is recommended that they be Webp which is a modern image format providing superior lossless and lossy compression for images.

  • Currently, WebP is only supported in Firefox, Google Chrome, and Opera. It is not supported by IE browsers versions 6 to 11, Safari browser versions 3.1 to 11.1, Microsoft Edge browser versions 12 to 17, and Opera version 10. Taking into account that this format cannot be displayed on iPhone devices, it is recommended to use a DNS such as Cloudflare in the paid version, which helps to display images in this format and will help your website to be lighter and to have better indicators of page opening speed like the First Byte, First Contentful Paint, First Meaningful Paint, First CPU Idle, Speed Index, Time to Interactive, Max Potential First Input Delay and Total Load Time, what translates into a better user experience and being more attractive to the Google algorithm.

Other more complex activities involve editing and optimizing the syntax of the code of your webpage that improve its performance; this implies that you will need a web developer who has the necessary skills to do it. For this reason do not hesitate to contact us, at e-Commerce Smart Solutions we have at your disposal a team of professionals with high experience and skills in the area, with the ability to improve your SEO and make your website one of the first options for Google search engine and better your positioning in the market.

Contact us to discuss how we can improve your current marketing strategies and how to increase your sales.

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